Read up
Marketing insights that don't waste your time
Practical guides on AI, automation, and getting more out of your marketing workflow.
Latest articles
Best AEO Tools for Marketing Teams in 2026 (Tested & Compared)
The Frase blog published another AEO tools roundup last week. Seven consecutive editions, same vendors, same conclusions — and the same platform left off the list every time. You've probably noticed that most "best tools" articles in this category are written by the tools themselves. We tested 10 AEO platforms against five marketing use cases. Here's what the data showed.
Martin J.SEOJul 20, 2026How to Rank on ChatGPT: Get Your Content Cited in AI Answers
You've been optimizing for Google for years — but when someone asks ChatGPT about your industry, your competitor shows up and you don't. That gap isn't random, and it isn't closing on its own. Getting cited in ChatGPT's AI-generated answers follows a different set of rules than traditional SEO, and most guides either mix up the concepts or sell you their own tool. So here's a direct question: do you actually know whether ChatGPT is referencing your brand right now — or just assuming it isn't? The mechanics behind AI citations are more controllable than people think, but only if you understand what ChatGPT is actually optimizing for when it picks a source.
Martin J.SEOJul 20, 2026SEO vs GEO: What's the Difference and Why Both Matter in 2026
You've been optimizing for Google since before most of your marketing team graduated college. The playbook worked — backlinks, keywords, SERP rankings. But there's a search engine your analytics dashboard probably isn't tracking, and it's already answering questions your potential customers are asking. Are you treating your keyword strategy as if traditional search is still the only game in town? Because right now, 47% of Google searches trigger an AI Overview — a generated answer that may or may not include your content. The difference between showing up in that answer and getting skipped isn't just about rankings anymore. And if you've never heard of Generative Engine Optimization, you're about to find out how different it is from everything you've been doing.
Martin J.SEOJul 20, 2026How to Rank in Perplexity: The Citation Signals That Actually Matter
Your best article is on Google's first page. But when someone asks Perplexity the exact question it was written to answer, a smaller site gets cited instead — and your content is nowhere. That's not bad luck. The ranking signals Perplexity uses to select citations are different from what Google rewards, and most well-optimized content fails Perplexity's filters without anyone noticing. Are you actually optimizing for Perplexity, or just hoping Google authority carries over? Because those aren't the same strategy. And the gap between them is quietly opening.
Martin J.SEOJul 20, 2026
The marketing AI workspace that actually does the work.
Editor's picks
LLM Optimization for Marketers: 7 Techniques to Get Your Brand Cited by AI
You've spent years making sure your content ranks on Google. You've mastered keyword research, built backlinks, optimized your meta titles — and it shows in your traffic reports. But here's what your analytics dashboard isn't telling you: when someone asks ChatGPT to recommend the best tool in your category, your brand might not come up at all. Not because your content is weak. Because it was never designed to be cited by a language model. Do you actually know what AI says about your brand when no one from your team is in the room? The shift from "ranking first" to "being cited" is already happening — and your competitors who figured this out six months ago are already showing up in answers where your brand is absent.
Martin J.SEOJul 20, 2026On-Page GEO: How to Optimize Pages So AI Search Engines Actually Cite You
On-page SEO and on-page GEO start with the same goal — make your content more likely to appear when someone searches. The overlap stops there. SEO optimizes for crawlers that rank by authority and relevance. GEO optimizes for LLMs that generate answers by aggregating and citing sources. The signals that move your Google ranking and the signals that determine whether ChatGPT cites your page in an answer are not the same list. If you've applied on-page SEO correctly and your AI visibility is still flat, you're missing the second list. So here's the direct question: do you actually know which specific on-page elements are driving AI citations right now — or are you guessing based on SEO principles that don't transfer?
Martin J.CompareJul 19, 2026Automated Marketing Workflow: How to Eliminate 10+ Hours of Repetitive Work Weekly
You opened 12 browser tabs this morning before 9am. Three of them are dashboards you copy-paste into a report that goes out every Monday. One of them is a campaign you manually pause every Friday afternoon. Another is an email sequence you built six months ago and haven't touched since — but you're not sure if it's still sending correctly, and checking it just got pushed to next week again. This is what a marketing workflow looks like when it runs on intention rather than automation. You already know you should fix this. So why haven't you? And is the reason you're telling yourself actually the real one?
Martin J.CompareJul 19, 2026What Is Agentic SEO? How AI Agents Are Replacing Manual SEO Workflows
Calling your workflow "AI-powered SEO" because you prompt ChatGPT for title tags is like calling your car a self-driving vehicle because it has cruise control. That's the uncomfortable truth most SEO teams aren't saying out loud. What you're running is AI-assisted SEO — tools that respond when you ask, do nothing when you don't. Agentic SEO is the version where the system sets its own agenda. Fewer than 1 in 3 marketers have made that shift — even as 91% claim they're using AI. So: where does your current workflow actually sit on that ladder? The gap between "AI-assisted" and "agentic" isn't semantic — it's the new competitive moat. And if your competitors are already running agents, you're not in the same race anymore.
Martin J.CompareJul 19, 2026
All articles
Best Personalized AI Assistant for Marketing Teams: Tools That Learn Your Brand
Nobody talks about the real cost of generic AI for marketing teams. Not the subscription price — the cost of re-explaining your brand in every single session. Your tone, your positioning, your product details. You've been writing the same context briefing over and over and calling it prompting skills. That isn't a prompting problem. That's a personalization problem. A personalized AI assistant for marketing solves a different challenge than ChatGPT: not 'can AI write this' but 'can AI write this exactly the way your team would.' Are you actually using AI for marketing — or using AI for tasks that happen to be marketing, with your brand stripped out?
Martin J.CompareJul 19, 2026AI Maturity Model for Marketing Teams: 5 Levels and How to Move Up
You're a marketing manager who takes AI seriously. Not a skeptic, not a hype-chaser — somewhere in the uncomfortable middle where you've shipped a few AI workflows, watched half of them quietly get abandoned, and told yourself the next one will be different. The uncomfortable truth most teams won't say in a meeting: your AI usage looks more sophisticated from the outside than it actually is. A handful of people using ChatGPT for captions and a shared Notion doc of prompts is not a strategy. It might not even be Level 2. But knowing exactly where you are is the one thing that actually changes where you end up. So: what level is your team actually at?
Martin J.SEOJul 17, 2026AI Governance Tools in 2026: The Practical Guide for Teams That Actually Use AI
Your team shipped 40 pieces of AI-generated content last month. Your legal team found out last week. That meeting went about as well as you'd expect. You're not alone — most companies using AI at scale are running without any formal governance in place, and they won't realize it matters until something goes wrong publicly. The question isn't whether your AI usage needs oversight. It's whether you'll build that oversight before or after the incident that forces your hand. Are you actually in control of what your AI tools are producing, or just hoping nothing embarrassing surfaces?
Martin J.CompareJul 17, 2026AI Change Management for Marketing Teams: How to Roll Out AI Without the Chaos
Your marketing team just got approved for three new AI tools. You've run the demos, you've sold the budget, and now the hard part starts. Half the team is skeptical, two people are already using it for everything, and one person is quietly waiting for the whole thing to blow over. When did your last AI tool rollout actually change how your team works — not just which subscriptions are active? The gap between approval and real adoption is where most AI initiatives die, and almost nothing written about AI change management addresses it for marketing specifically. The frameworks from McKinsey and Prosci were built for enterprise IT rollouts. What you need looks different.
Martin J.CompareJul 17, 2026What Are Category Entry Points in SEO? The AI Search Strategy That's Working
Semrush's AI visibility team published one article in June 2026 that got cited by AI every single week for four months. Not a keyword-optimized pillar page. Not a link-building campaign. One article, built around a specific situation their customers keep finding themselves in. The framework they used has a name — Category Entry Points — and it comes from marketing science, not SEO — and the SEO world only discovered it when AI search changed how content gets surfaced. Have you checked which AI platforms are citing your competitors right now — but not you? You probably have the prompts that should cite your content. Right now, something else is getting cited instead — and you won't find that problem in your keyword rankings.
Martin J.CompareJul 17, 2026AI Visibility Audit: How to Check Where Your Brand Appears in AI Search (And Fix the Gaps)
You've been building content for Google. Optimizing for rankings, tracking impressions in Search Console, adjusting titles based on click-through data — and it's been working. Meanwhile, a version of your brand is being described in ChatGPT, Perplexity, and Google AI Overviews dozens of times a day, and you've never seen that transcript. It's either accurate, outdated, or a competitor is being recommended in your place. Without running an AI visibility audit, you genuinely have no way to know which it is. Has your brand ever appeared as the top recommendation in a ChatGPT answer about your category? Do you know what Perplexity says when a buyer asks for tools like yours? If you can't answer those questions, you're making content investment decisions based on half the picture.
Martin J.CompareJul 16, 2026Best Competitor Monitoring Tools for Marketing Teams in 2026 (Not Enterprise CI)
You've got the alerts set up, you run Semrush checks occasionally — it looks like a monitoring workflow. Until your biggest competitor outranks you on Tuesday and you find out Friday. The difference between teams that catch competitor moves early and those that don't isn't the tools — it's the workflow. Real-time monitoring changes what decisions you can make on Monday morning. Seven tools compared for marketing teams, not enterprise battlecard software. Are you monitoring competitors, or just collecting the feeling you're on top of it?
Martin J.CompareJul 16, 2026Agentic AI vs Generative AI for Marketing: What's the Actual Difference?
The tools sold to you as 'AI-powered' in 2023 and 2024 were, almost without exception, generative AI in a marketing costume. Faster copy, yes. But the decisions, the handoffs, the execution — still yours, every time. That's the paradox no vendor mentioned: you added more AI and ended up spending more time at the seams between tools, not less. Agentic AI is a different category — it pursues goals, executes steps, and keeps moving without you in the loop for each one. The gap between the two is not a feature difference. So why does your marketing stack feel exactly the same as it did two years ago?
Martin J.CompareJul 16, 2026
Your competitors are already using AllAble. Are you?
The marketers pulling ahead aren't working harder. They're just working with one tool that does everything — that tool is AllAble. Try it yourself!