Category
SEO
45 articles
Best AEO Tools for Marketing Teams in 2026 (Tested & Compared)
The Frase blog published another AEO tools roundup last week. Seven consecutive editions, same vendors, same conclusions — and the same platform left off the list every time. You've probably noticed that most "best tools" articles in this category are written by the tools themselves. We tested 10 AEO platforms against five marketing use cases. Here's what the data showed.
Martin J.SEOJul 20, 2026How to Rank on ChatGPT: Get Your Content Cited in AI Answers
You've been optimizing for Google for years — but when someone asks ChatGPT about your industry, your competitor shows up and you don't. That gap isn't random, and it isn't closing on its own. Getting cited in ChatGPT's AI-generated answers follows a different set of rules than traditional SEO, and most guides either mix up the concepts or sell you their own tool. So here's a direct question: do you actually know whether ChatGPT is referencing your brand right now — or just assuming it isn't? The mechanics behind AI citations are more controllable than people think, but only if you understand what ChatGPT is actually optimizing for when it picks a source.
Martin J.SEOJul 20, 2026SEO vs GEO: What's the Difference and Why Both Matter in 2026
You've been optimizing for Google since before most of your marketing team graduated college. The playbook worked — backlinks, keywords, SERP rankings. But there's a search engine your analytics dashboard probably isn't tracking, and it's already answering questions your potential customers are asking. Are you treating your keyword strategy as if traditional search is still the only game in town? Because right now, 47% of Google searches trigger an AI Overview — a generated answer that may or may not include your content. The difference between showing up in that answer and getting skipped isn't just about rankings anymore. And if you've never heard of Generative Engine Optimization, you're about to find out how different it is from everything you've been doing.
Martin J.SEOJul 20, 2026How to Rank in Perplexity: The Citation Signals That Actually Matter
Your best article is on Google's first page. But when someone asks Perplexity the exact question it was written to answer, a smaller site gets cited instead — and your content is nowhere. That's not bad luck. The ranking signals Perplexity uses to select citations are different from what Google rewards, and most well-optimized content fails Perplexity's filters without anyone noticing. Are you actually optimizing for Perplexity, or just hoping Google authority carries over? Because those aren't the same strategy. And the gap between them is quietly opening.
Martin J.SEOJul 20, 2026LLM Optimization for Marketers: 7 Techniques to Get Your Brand Cited by AI
You've spent years making sure your content ranks on Google. You've mastered keyword research, built backlinks, optimized your meta titles — and it shows in your traffic reports. But here's what your analytics dashboard isn't telling you: when someone asks ChatGPT to recommend the best tool in your category, your brand might not come up at all. Not because your content is weak. Because it was never designed to be cited by a language model. Do you actually know what AI says about your brand when no one from your team is in the room? The shift from "ranking first" to "being cited" is already happening — and your competitors who figured this out six months ago are already showing up in answers where your brand is absent.
Martin J.SEOJul 20, 2026AI Maturity Model for Marketing Teams: 5 Levels and How to Move Up
You're a marketing manager who takes AI seriously. Not a skeptic, not a hype-chaser — somewhere in the uncomfortable middle where you've shipped a few AI workflows, watched half of them quietly get abandoned, and told yourself the next one will be different. The uncomfortable truth most teams won't say in a meeting: your AI usage looks more sophisticated from the outside than it actually is. A handful of people using ChatGPT for captions and a shared Notion doc of prompts is not a strategy. It might not even be Level 2. But knowing exactly where you are is the one thing that actually changes where you end up. So: what level is your team actually at?
Martin J.SEOJul 17, 2026LLM SEO: What It Is and How to Actually Optimize for AI Search
Between now and the end of 2026, a significant share of your potential audience will find answers without ever clicking a search result. They will ask ChatGPT, Perplexity, or Gemini — and those systems will cite sources you have probably never checked. The signals that get you cited in AI-generated answers are not the signals you've spent years optimizing. Backlinks, title tags, keyword density — none of that moves the needle the way you think it does in LLM search. The real question isn't whether you need an LLM SEO strategy. It's whether you already have one without knowing what to call it — and whether it's actually working.
Martin J.SEOJul 12, 2026Best Answer Engine Optimization Tools in 2026: Tested and Ranked
There's a category of tools that barely existed 18 months ago — and vendors are already racing to claim they built it first. AEO tools are real, the market need is real, but most of the roundups you'll find right now were written by the vendors themselves. You won't find many neutral comparisons. We've been tracking this space closely since the first tools started appearing, and what we found is that most teams don't know what they're actually buying — because the category definitions keep shifting. Some tools track your brand mentions in ChatGPT. Others analyze AI Overview appearances in Google. A few try to do both. Which one you need depends entirely on where your audience is actually asking questions about your product — and do you even know the answer to that yet?
Martin J.SEOJul 11, 2026
Your competitors are already using AllAble. Are you?
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